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En esta página podrá encontrar enlaces a los sitios Web de Empresas Consultoras, Portales Verticales, Revistas especializadas, Organismos de la Administración Pública, Asociaciones Profesionales, Centros de Investigación, Comunidades Virtuales, Grupos de Discusión, etc., que recomendamos para ampliar o complementar el contenido del curso.

eMarketer

eMarketer is "The First Place to Look" for market research information related to the Internet, e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 2,000 sources, and brings it together in analyst reports, daily research articles and the "eStat Database" - the most comprehensive database of e-business and online marketing statistics in the world.

Iconocast

Iconocast offers eMarketing, Internet Marketing, Online Advertising, Branding, Web Site Content, and Marketing services. We are consultants in the area of Website Design, Branding, Internet Marketing, Internet Advertising, and Search Engine Marketing.

Jupiter Research

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. JupiterResearch is a division of JupiterKagan, Inc.

Forrester Research

Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 23 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs.

Ipsos

Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by research professionals. We have grown beyond our French roots, and achieved continuous improvement, through organic growth and an aggressive strategy of acquiring companies who share our worldview of inquiry and multiple points-of-view.We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe. We are an independent company whose sole focus is survey-based market research. Research rooted in reality.

Datamonitor

Datamonitor is a leading provider of online database and analysis services for key industry sectors. We help our clients, 5000 of the world's leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Pharmaceuticals and Healthcare, Technology, Transport and Logistics.

AC Nielsen

ACNielsen, líder mundial en investigación de mercados, información y análisis, fue fundada en 1923 por Arthur Conell Nielsen. Desde entonces ha ido extendiendo los productos y servicios, encontrándose presente en más de 100 países. La oficina de España, abierta en 1965, cuenta con un equipo humano de más de 400 personas, y cubriendo necesidades locales de nuestros clientes, se integra paralelamente en la estructura global que los mismos necesitan.

Lander Marketing

Más de 20 años desarrollando planes, estrategias y proyectos de marketing con la máxima eficacia y éxito. En Internet desde 1995, poniendo a su servicio más de 8 años de experiencia en el mundo On Line.   Nuestra misión es conseguir la máxima rentabilidad cuantitativa y cualitativa de su inversión en marketing y comunicación. Desde acciones puntuales a la externalización total o parcial de su Departamento de Marketing, ponemos a su disposición el más amplio abanico de servicios del mercado.

Peppers&Rogers Group

Peppers & Rogers Group is the 1to1^® Strategy division of Carlson Marketing dedicated to helping its clients improve business performance by acquiring, retaining and growing profitable customers. As products become commodities and globalization picks up speed, customers have become the scarcest resource in business. They hold the keys to higher profit today and stronger enterprise value tomorrow. We help clients achieve these goals by building the right relationships with the right customers over the right channels. By delivering a superior 1to1 Strategy, we remove the operational and organizational barriers that stand in the way of profitable customer relationships. We'll show you where to focus your customer-facing resources to improve the performance of your marketing, sales and service initiatives.

"Revolution"

Revolution was launched as a monthly magazine in June 1997 by Haymarket Publishing to help marketers learn new strategies for business success in the information age. Following the success of this launch, Revolution became a monthly in 2001. The monthly formula allows Revolution to bring news, features, reports, case studies and in-depth analysis to its readers every month. Revolution is the only digital economy magazine targeted primarily at marketers. It has been built on a powerful mixture of real case histories, evaluation, analysis, opinion and news.

"Advertising Age Digital"

Ad Age Digital is the weekly e-mail newsletter and online section that delves into the myriad new forms of digital media and their effect on how marketers engage consumers. Includes news roundups from Ad Age editors and columns from such well-known digital media thought-leaders as Steve Rubel, senior VP, Edelman.

"AdWeek"

Edited for ad agency executives, ADWEEK has the inside stories on: creativity, client/agency relationships, successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns. There's wise, witty commentary in every issue. Only ADWEEK delivers national, global and important regional news of your own advertising scene.

"The Industry Standard (Internet News for Internet Business)"

The Industry Standard offers Internet News and Analysis for the Internet Business and Internet Business leaders.

Revista "Fast Company"

Fast Company magazine is celebrating its 10th anniversary. Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, the magazine was founded on a single premise: A global revolution was changing business, and business was changing the world. Fast Company set out to chronicle how a new breed of companies create and compete, to highlight new business practices, and to showcase the teams and individuals who are reinventing business. Today, the business world continues to change, and Fast Company continues to evolve as well.

B2B Marketing Trends

There is more business marketing information available to the B2B marketing professional today than ever before. The problem is, do marketing professionals have the time and resources to benefit from this information. That's why Penton Media created B2B Marketing Trends, a marketing content site and quarterly print publication giving B2B marketing executives and other professionals insight into what is and is not working in B2B marketing. B2B Marketing Trends contains valuable, quick-hitting communication information that a marketing executive can take and implement - including short, how-to articles on the latest marketing news.

ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. Our mission: to help interactive marketers do their jobs better.

Online Advertising Discussion List

With an archive of more than 13,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. The list also provides editorial coverage of conferences of interest to people in the Online Advertising Industry. Operated by ADASTRO Incorporated and moderated by Internet marketing industry pioneer and conference speaker Cliff Kurtzman, this forum provides information and discussion essential for anyone within the online marketing and advertising industry.

Digital Marketing Cybertrends

This document contains a list of trends I have identified based upon quotes from managers, professionals, consultants, journalists, futurists, and educators who study the changing nature of marketing and how it will be practiced in the digital age.

eMarketing Association

The eMarketing Association (eMA) is the worlds largest international association of emarketing professionals. Members include governments, companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. Over 3,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

iMedia Connection

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media. Mission Statement: To advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies.

Marketing Sherpa

MarketingSherpa is a research firm publishing practical information for professional marketers. Research activities: In-depth interviews with marketing VPs, directors and the agencies/consultancies that serve them in the US and Canada. We conduct hundreds of these hour-long interviews per year. Surveys of our online and email newsletter readership, 237,000 marketing, advertising and PR professionals. We survey portions of our readership on what's working, and share Executive Summaries of results with the entire community, roughly every two months.Industry-wide results data based on aggregate client results metrics from various vendors and analytics firms.  Lab tests conducted in conjunction with analytics vendor partners. Surveys of third party lists and communities -- ranging from consumers to vertical business professionals -- conducted routinely throughout the year in partnership with other media companies, marketing vendors, and research firms. Collection and analysis of "best of" research data published by other research firms, labs, and service providers to the marketing field. We're constantly reviewing hundreds of research reports and white papers for data that might prove useful.

SETH GODIN is a bestselling author, entrepreneur and agent of change. Godin is author of five (no, it's six! [no it's SEVEN Free Prize Inside was published in early May, 2004] and All Marketers Are Liars was published in 2005) books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA. The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year. Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor. His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

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