ECR Europe Collaborative CRM Tool-kit

This site contains the ECR Europe Collaborative CRM Tool-kit. The Tool-kit contains concrete suggestions, instruments and solutions to help ECR member firms develop and implement collaborative CRM initiatives. It is an integral part of the Collaborative CRM Blue Book - ECR Europe's Guide to Consumer Relationship Management. The Collaborative CRM Tool-kit was developed by the ECR Europe collaborative CRM project team and in particular, by a restricted team dedicated to this specific project, the collaborative CRM implementation group, with inputs through questionnaires and interviews, from ECR associated firms across Europe.

Digital Marketing Tools. Marketing Genie

Marketing Genie is an online portal that contains every internet marketing tool a marketing director needs to be successful today. Explore the marketing tools that compose the MarketingGenie to discover how you can use it to drive and support success in your organization.

Tapping the New Digital Channels. ITSMA (IT Services Marketing Association)

As people spend more and more time online, they continue to tune out traditional marketing efforts. In response, marketers are learning to use the Web as a platform for conversation, community, and collaboration-not just publishing and selling. As they begin to cross the digital divide, they're discovering that the new digital tools and channels are giving them the power to dramatically increase the impact of their marketing. ITSMA (IT Services Marketing Association) is a membership community for marketing executives who market and sell technology-related services and solutions. With nearly 100 Corporate Members around the globe, including Accenture, Cisco, Hewlett-Packard, IBM, Microsoft, Oracle, SAP, Verizon, and Wipro, ITSMA provides best practice insight, an active leadership community, and hands-on advisory guidance around the unique requirements for marketing technology services and solutions.

crmguru.com

CRMGuru is the world's No. 1 online community focused on Customer Relationship Management (CRM), a business strategy to get, keep, and grow the most profitable relationships. If you're in business, you need CRM!. CRMGuru Mission: To help business leaders succeed with Customer Relationship Management (CRM), through high-quality articles, discussion, newsletters and online events; interactions with CRMGuru expert panelists; and insightful industry benchmark reports.

CRMToday

In May 2001, CRM Today started its first and ambitious steps, which successfully have lead it to become one of the top business communities and resource centers for CRM and Customer Economy in the world. CRM Today has already welcomed 18,000+ professionals as associate members (December 2003) located in 84 countries all over the globe. CRM Today focuses on every business function - Marketing, Sales, Human Resources, Technology etc. - and business sector - Finance, Retail, Health, Insurance, IT, Telecoms, Internet, Call Centers etc - in order to provide its members with information and knowledge that is indispensable in today's competitive business environment. In a short period of time, CRM Today has established itself as the pre-eminent meeting place for professionals and companies that provide CRM-related products and services or implement CRM strategies and applications.

Larry Chase's Web Digest for Marketers Resource Directory

Featuring short reviews of the top Internet Marketing tools and companies in over 40 marketing categories including: Direct Marketing, Email Marketing, Search Engine Optimization (SEO), Online Media Buying, Copywriting, Online Brand Marketing, Customer Relationship Marketing (CRM), Public Relations, Sales Lead Generation, and Best of Free SEO Tools.

The IDM Guide to E-Marketing Expertise

The digital age brings a new marketing landscape of electronic media and new customer expectations. These present both opportunities and threats. New communication and information technologies will move marketers towards the ultimate goal of profitable one-to-one customer management. Sixteen concise 'booklets' from the IDM Certificate in E-Marketing describe the key digital marketing technologies and their application, offering an unrivalled understanding of the marketing applications of the Internet. The Institute of Direct Marketing is Europe's leading professional development body for direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity*. The IDM has trained more than 60,000 marketing practitioners; 5,000 hold the coveted IDM Diploma.

Seth Godin Website

SETH GODIN is a bestselling author, entrepreneur and agent of change. Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

MarketingProfs.com. E-Marketing

Founded in June 2000, MarketingProfs.com is an online publishing company based in Los Angeles, California. We specialize in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary. Drawing on both the cutting edge marketing know-how of a broad array of analysts, marketing professionals, and professors who create marketing know-how and can bridge the gap between cutting-edge theory and business practice, we cut through the marketing hype and puffery that has become so prevalent in the Internet age.

ClickZ Ad Resource

Ad Resource is a listing of resources for the Web advertising and marketing community. Web marketers can use the site to do research, build contacts, and keep up to date on the latest happenings in Internet advertising.

Internet Advertising Bureau. Internet Marketing Tools

Increased consumer confidence, greater creative freedom from broadband and the boom in e-commerce have all contributed to the dramatic impact the internet has had on the way marketing communications are approached. This section provides an overview of the online tools at the disposal of the internet marketer. Whilst each tool has distinct strengths for different marketing objectives, the most successful online campaigns use a broad range of digital tools to interact and build relationships with their customers. Internet Advertising Bureau is the trade association for the internet marketing industry. Online represents the most exciting and fastest growing advertising medium. Our job at the IAB is simple; we work with our members to ensure marketers can easily identify the best role for online and help them engage their customers and build their brands, through a combination of resources and events.

e1Net. Web Master Tools

The web tools recommended are user-friendly and allows your website to increase its conversion rate. You can read more about each web site tool, by clicking on the web site tool link. Most of these web site resources are available for free, and are suitable for web masters, web programmers, and web site designers. eOneNet.com, wholly owned by eOneNet.com Sdn. Bhd. is a leading eBusiness and eMarketing Enabler. Founded in April 2000, eOneNet is headquartered in Kuala Lumpur, Malaysia. eOneNet provides one-stop eBusiness and eMarketing solutions in collaboration with its world-class strategic partners. Our mission is to enable our clients to achieve business success by leveraging on technology and marketing.

Email Labs. Email Marketing Tools

EmailLabs continually develops tools and calculators designed to help you improve the performance of your email marketing program, and provide additional means of analyzing its success. EmailLabs, a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY), is a leading company in high performance email marketing solutions. Our technology platform empowers more than 550 companies, and has unfailingly earned rave reviews for its feature set and usability. Easy-to-use technology, unrivaled reporting/tracking, advanced triggers and  segmentation filters and secure, reliable infrastructure are EmailLabs' hallmarks and the focus of our continued product development. EmailLabs works with clients across a wide variety of industries including ecommerce, publishing, high tech, financial services, marketing agencies and consumer products. Our clients range from fast-moving Internet start-ups to Global 2000 companies, including Nokia, Agilent, Washington Mutual, Palm Source, Jupitermedia, Performance Bike and VNU eMedia.

Got Corporation. Email Marketing White Papers

This resource center is intended for users, partners and marketers to keep informed about the industry, and to provide information about how GOT Corporation addresses industry issues and what solutions are available for your needs. GOT Corporation builds its business and solutions based on permission marketing. We lead the self-serve email marketing industry in our efforts to educate marketers about using permission-based marketing successfully. Our role in this space is to develop leading-edge tools to empower marketing professionals to create, send and evaluate highly effective campaigns.

Lifetime Customer Value. HBS Toolkit

How do you measure the value of a customer or group of customers to a company? This downloadable interactive workbook, one of several workbooks/tutorials from the HBS Toolkit used by Harvard Business School students, is designed to help estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer's business during his or her economic life. The HBS Toolkit Lifetime Customer Value Calculator tool is designed to let the user estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer's business during his useful economic life. Two models are offered-a simple one that looks at a single product and somewhat simplified assumptions, and a more complex model that allows the user to examine multiple products with distinct customer loyalty and repurchase characteristics.

"Fundamentos del Marketing 1to1". Ricardo Lucas (2005)