Buscar en LucasTraining
|
Buscar en LucasTraining
|
| Formación en Competencias y Habilidades para la Economía Digital |
|
SOBRE LUCASTRAINING BUSINESS GAME
|
Muchos de los títulos que recomendamos - los que incluyen la imagen de su portada o un enlace activo - pueden adquirirse online gracias a nuestra asociación con conocidas librerías en Internet. Christensen, Clayton.: "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail". Harvard Business School Press, 1997
Christensen, C.M. $ Raynor, M.E.: "The Innovator's Solution: Creating and Sustaining Successful Growth". Harvard Business School Press, 2003
D'Alessandro, David F. & Owens, Michele: "Brand Warfare: 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players". (New York, NY: McGraw-Hill, 2001
Downes, Larry & Mui, Chumka: "Unleashing the Killer App (Digital Strategies for Market Dominance)". Harvard Business Scholl Pres, 1998
Evans, Nicholas D.: "Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology for Competitive Advantage". Financial Time - Prentice Hall, 2002 Francis, Philip H.: "Product Creation: The Heart of the Enterprise: From Engineering to E-Commerce". Free Press, 2000
Hammer, Michael: "The Agenda: What Every Business Must Do to Dominate the Decade". Crown Business Publishing, 2001. LaSalle, Dian & Britto, Terry A.: "Priceless: Turning Ordinary Products into Extraordinary Experiences". (Boston, MA: Harvard Business School Press, 2003
Leifer, Richard, et al.: "Radical Innovation: How Mature Companies Can Outsmart Upstarts". Harvard Business School Press, 2000
McGrath, Michael, E.: "Product Strategy for High Technology Companies". McGraw-Hill Trade, 2000 McGrath, Michael, E.: "Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times". McGraw-Hill, 2004
Morgan, Adam: "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". NY: Wiley, 1999
Narayanan, V.K.: "Managing Technology and Innovation for Competitive Advantage". Prentice Hall, 2000.
Reinersten, Donald G.:"The Design Factory: A Product Developer's Tool Kit". FreePress, 1997.
Smith, Preston G. & Donald G. Reinersten: "Developing Products in Half the Time". John Wiley & Sons, 1998
Utterback, J.M.: "Mastering the Dynamics of Innovation". Harvard Business School Press, 1994
Innovación: Curso Documentos Herramientas Enlaces
|
|
 |
Misión | Metodología | Personal Directivo | Contacto | Buscar Cursos | Lecturas Recomendadas | Documentos | Herramientas | Enlaces © Copyright 2005 LucasTraining. Reservados todos los derechos. Email LucasTraining |
