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Chasm Institute LLC is a professional development and education practice designed to serve the needs of companies who seek to incorporate Chasm Group theories and disciplines into their professional development process. Chasm Group models provide a comprehensive framework from which to develop coherent and effective strategies. As a result, engineering, marketing and sales organizations can create more effective and aligned go-to-market programs. Our goal at Chasm Institute is to be the best in teaching strategy to employees of high-tech companies. We will do this by leveraging the proven models and techniques developed over ten years of consulting with hundreds of high-tech companies. We aren't just satisfied with sharpening our skills at teaching strategy. We believe that in order to have competitive advantage in today's times, your people have to not only have strategic knowledge at their disposal but they also need to know how to apply this knowledge in their work world. We do this by teaching your people to both think and act strategically.
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment.
Founded in 1999 by respected Silicon Valley market strategist Nilofer Merchant, Rubicon Consulting helps high-tech firms win markets by designing their visions into strategies, delivering strategies into plans, and having plans yield results. Michael Mace joined Rubicon in 2005 to extend the practice footprint and to make sure high-tech clients have an advisor who can help them to win the mobile market space. We help start-up companies and global brands successfully define new markets, launch products, establish pricing and channel strategies, fight off bigger competitors, and enter new geographies. In every case we deliver provocative and actionable strategies, paired with clear and practical action plans. And we stick around to make sure our client is successful.
Founded in June 2000, MarketingProfs.com is an online publishing company based in Los Angeles, California. We specialize in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary. Drawing on both the cutting edge marketing know-how of a broad array of analysts, marketing professionals, and professors who create marketing know-how and can bridge the gap between cutting-edge theory and business practice, we cut through the marketing hype and puffery that has become so prevalent in the Internet age.
Marketing a hi-tech product requires attention to issues not found in other products or services. Plan Write for Hi-Tech Marketing has been customized to integrate all of the tools you will need to successfully plan and execute your marketing strategy. Plan Write for Hi-Tech Marketing is based on the structure and technology behind Plan Write for Marketing PLUS selected strategy components found in our other expert system products. All of this makes for a great foundation to your hi-tech marketing plan.
This Master thesis investigates and analyzes how implementation of different marketing communications strategies and management styles impacts the level of Swedish business software companies' success in the U.S. market. The study is based on case study interviews conducted with representatives from fifteen Swedish software companies with presence in the U.S., as well as with academics within the fields of marketing and management and other market experts. The findings of the study, will serve as a "lesson learned guide" for organizations entering the U.S. market and as a guide for the Swedish Trade Council when assisting Swedish companies to develop a viable U.S. strategy. The success factors have been identified from the interviews and an extensive literature study covering the concepts of high-technology marketing environments, relationship marketing, sales and marketing channels, marketing communication and cross cultural management.
We consider both Intel and Microsoft "platform leaders" for the personal computer because of their influence over the PC system architecture as well as over the network of firms that produce needed complements. But platform leaders such as Intel and Microsoft face at least three problems. One issue is how to maintain the integrity of the platform (i.e., compatibility with complementary products) in the face of continuous technological innovation and the independent product strategies of outside firms, which can threaten the internal coherence of the platform and its interfaces. Another, related problem is platform evolution: Platforms have to evolve technologically or they will become obsolete. How to do this and maintain compatibility with past complements is often a vexing technical challenge. A third problem is how to preserve or achieve market leadership in platform environments - how to get to be a platform leader. This article offers a framework to help platform leaders and leader-wannabes think about these issues. Our observations center around the Intel case, with some comparisons to Microsoft, Cisco, Palm, and NTT DoCoMo.3 Though beyond the scope of this article, we also believe that understanding how these companies work can provide useful insights for the thousands of firms that fall into the category of providing complementary products for the dominant platform in their industry.
In today's dynamic business life, mobility could be addressed as the strongest factor shaping the preferences of consumers. Mobility is indisputably the major driving force behind the success of wireless communication. On the other hand, the Internet has become our primary source and means of information. The concept of being accessible to the Internet while one is mobile has ended up in the creation of Mobile Internet services. The future of this new technology is still controversial in the developed markets. We believe that it was somewhat of an interesting departure point for us to study the situation of mobile Internet in emerging markets beside the developed markets. We have taken Turkey into spotlight, since the market has been relatively different from the other emerging markets where several issues have already been resolved such as the presence of an eligible technical structure for development of mobile Internet. Additionally, Turkey is the fourth largest market for Ericsson and this warns us about the existence of an important potential for mobile data usage. Internet on the other side has presented a weak performance for several reasons. Mobile Internet could be expected to bring new opportunities for the market. In the light of these facts, we have tried to determine necessary actions to be taken by various players in Turkish telecommunication industry, giving an additional emphasize to our case company, Ericsson Turkey. We believe that the academic contribution of the research will also be noteworthy, since it is one of the first studies about this brand new technology.
Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love-or waiting it out until someone better comes along?. If you're like most of the tech professionals we know, you can answer those questions, but only vaguely and sporadically. And if that's true, what's the likelihood that your customers absolutely, passionately want to continue with you as a vendor? Our experience with firms (including Symantec, Adobe, Logitech, and others) suggests that only when you know customer desires intimately can you fulfill them. El Marketing de la Alta Tecnología: Curso Lecturas Recomendadas Documentos Enlaces
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