INICIO

SOBRE LUCASTRAINING

Misión

Metodología

Personal Directivo

Contacto

CURSOS

Business Game

Sistemas de Información

mobile-Business

Dirección de Proyectos

Innovación

Marketing / Ventas

Cuadro de Mando Integral

Servicios Profesionales

LECTURAS RECOMENDADAS

DOCUMENTOS

HERRAMIENTAS

ENLACES

BUSINESS GAME

Equipos Ganadores

En esta página puede consultar o descargar diversos documentos que recomendamos para ampliar o complementar el contenido del curso.

Todos los documentos están en formato PDF; si no dispone del programa Adobe Acrobat Reader necesario para leer este formato, puede descargar gratuitamente la última versión del programa pinchando en el logotipo Adobe Reader que puede ver más abajo.

"The CIO´s Guide to Mobile Applications. RIM (2006)

Many companies are investing in wireless and mobile solutions. Millions of users and many thousands of companies access corporate email and calendar information wirelessly today. Where mobility was once viewed as a risky venture, its value is now understood. These solutions are expected to increase productivity and improve efficiency due to improved field-based access to knowledge within the mobile workforce. Most industry analysts believe that companies should already be investing in wireless, or at least planning an implementation and testing potential solutions. In the current competitive climate where companies must compete globally, wireless solutions are no longer about gaining an edge, but about keeping up with the competition. Typically, a company starts by mobilizing pervasive applications, such as email and calendar, to its most critical users. These applications tend to be the easiest to mobilize and have the broadest appeal. Often, the next step is to mobilize specific applications that solve business problems or deliver business benefits to certain groups within the organization, such as a field service application. The purpose of this document is to provide a framework for understanding how to build a business case for an enterprise wireless solution that goes beyond email. This document:
• explains wireless concepts
• describes the different wireless technologies that are available
• recommends potential strategies for successful wireless deployments
• explores the potential benefits and costs that are associated with these wireless solution strategies

"The true value of mobile phones to developing markets". Luis Enriquez, Stefan Schmitgen and George Sun. McKinsey Quarterly. February 2007

The mobile phone has become a ubiquitous symbol of prosperity in many developing countries, but what is its true value to their economies? According to a study of the wireless markets in China, India and the Philippines, the economic impact of all wireless activity on these countries is up to four times the value to the wireless operators alone. Much of this value appears to come from the productivity gains and economic surplus that wireless customers receive simply by using their mobile phones. These results should encourage regulators and operators to get mobile phones into more hands more quickly.

"Mobile 2007. Markets & Trends. Facts & Figures". Fundación IDATE & Enter (2007)

With total revenues estimated at 616 billion USD in 2006, mobile services have generated the bulk of the increase in the telecom services market. Growth in the mobile sector comes from enlargement of the customer base. Having passed the 2 billion mark in 2005, the number of mobile customers throughout the world reached 2.6 billion by the end of 2006. At the same time, however, the ARPU has declined (down 10% in 2005 and 2006). In Western Europe, cuts in the rates for fixed-to-mobile call termination charges have largely contributed to the fall, but are not the sole explanation. The increasing numbers of cut-price services being offered by MVNOs in Northern Europe, the arrival of “3G” in several markets, and growing competition in general have had a heavy impact on tariff rates. Although most operators have rolled out 3G services, migration towards these services has been relatively slow (9% of mobile customers possessed a 3G handset in mid-2006) and is not having much of an impact on operators’ revenues. The year 2006 was marked by a certain number of achievements:- Significant 3G take-off, with 100 million UMTS customers worldwide at the end of the year. - First commercial HSDPA mobile broadband. - Introduction of Fixed-Mobile convergence offers in Europe.

With more than 2 billion subscribers worldwide at the end of 2005, mobile telephony has become the most popular telecommunications access mode, well ahead of landline calling and its base of 1.2 billion fixed main lines. Mobile services now constitute operators' prime source of revenues: earnings for 2005 are estimated at 573 billion USD, or half of the globe's telecommunications services market. Sales exceeded 770 million units this past year, representing an estimated 95 billion USD (40% of the telecom equipment market). In the space of a decade, the mobile sector has moved through the ranks to occupy centre stage in the telecom world, despite which the coming months will undoubtedly offer up a number of challenges.

"Comunicaciones móviles e inalámbricas". GAPTEL (2005)

En la última década las comunicaciones móviles se han constituido en la tecnología más determinante en la forma como las personas y los negocios entienden la comunicación y el intercambio de información. El momento actual de las comunicaciones móviles puede considerarse como un punto de inflexión entre una etapa de fuerte crecimiento en clientes, ingresos y rentabilidad, a una etapa caracterizada por la incertidumbre en las tecnologías, los modelos de negocio y la regulación. En España el sector móvil está alcanzado una fase de madurez en la que el crecimiento ya no puede basarse en el incremento de usuarios, y en la que se configura un entorno competitivo mucho más agresivo entre las diferentes compañías. Desde esta perspectiva, el informe analiza los temas considerados clave en el momento actual de las comunicaciones móviles: el despliegue y posibilidades de la 3G, las estrategias en el negocio de la voz, las comunicaciones personales y en el negocio de los datos, la irrupción del "todo IP" en las comunicaciones móviles y la estrategia de otros agentes, como los operadores móviles virtuales, los operadores de telefonía fija y los prestadores de servicios sobre Internet.

"A wireless world awaits: Nine moves that mobilize e-business". IBM Global Services (2001)

For a large number of companies, e-business is carried out through PCs sitting on desktops or mobile computers connected to networks via phone lines. But as numerous organizations are learning, operating a business by umbilical cord can be cumbersome and restrictive. To help sever those ties, many enterprises are turning to wireless technologies -a trend that is signaling a new generation of mobile e-business. In fact, IDC estimates that by the end of 2002, wireless Internet users will outnumber those with wired Internet access capabilities.1 And the count won't stop with people. "Smart" machines-equipped with sensors and wireless communication capabilities-will also participate in driving this transformation. Forward-thinking enterprises have already started shifting their e-businesses in a wireless direction. Based on our experience with these early adopters, nine recurring themes have emerged.

"Mobilize your Enterprise: Achieving Competitive Advantage through Wireless Technology". Patrick Brans (2002)

Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail.

"Business Models for Mobile Communities". Petra Schubert and J. Felix Hampe (2005)

Communities (especially virtual communities) of Interest have been the focus of substantial discussion in academic literature. This paper addresses Communities of Interest within the leisure industry and discusses possible business models for the parties operating the platform. The described community platform is an innovative value added service concept for a mobile coordination support for individuals - A Mobile Community Support System. In this paper we extend the discussion about mobile communities to hybrid communities. The communities are hybrid in two ways: they use two different access channels, the Web and mobile devices, and they are built on real-world leisure communities that constitute themselves in the form of buddy lists in the virtual world of an ICT supported platform. The discussion on possible business models is concluded with some final remarks about future research.

"The economic impact of mobile services in Latin America". David Lewin and Susan Sweet (2005)

As usage of mobile services in Latin America has grown rapidly over the past five years, there have been calls to impose more regulations and taxes on the industry. To demonstrate to policy makers the value of mobile services, the GSMA, GSM Latin America and AHCIET commissioned Ovum and Indepen to produce an objective assessment of the economic impact which the mobile industry has had on Latin America over the past five years and the likely impact it will have over the next five years. The objective of the study is to give government policy makers and telecommunications regulators the information they need to ensure that mobile services provide the maximum economic benefit going forward.

"WIMAX, making the ubiquitous high-speed data services a reality". Alcatel (2004)

Thanks to its innovative technology, WiMAX will offer broadband wireless access at data rates of multiple Mbit/s to the end-user and within a range of several kilometers. The same radio technology will also offer high-speed data services to all nomadic terminals (laptops, PDAs, etc.) with an optimized trade off between throughput and coverage. Ultimately it will enable the "Portable Internet" usage replicating on the move the same user experience as at home or at the office. Given its huge benefits, WiMAX will develop as a powerful radio access solution with many integration synergies in mobile or fixed network architecture. WiMAX will also enable end-users to benefit from an "Always Best Connected" experience when accessing their applications via the best available network, at home, on the pause, or on the move. WiMAX particularly fits in Alcatel's vision for a User-Centric Broadband World in full complementarity with the other broadband access technologies: from ADSL to UMTS and their evolutions towards higher speed and data efficiency.

"M-commerce literature". Morten Rask (2005)

Recopilación bibliográfica sobre m-Business, m-Commerce y e-Business.

m-Business:   Curso   Lectura Recomendadas   Herramientas   Enlaces 

OTROS CURSOS

NOVEDADES