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MobileInfo.com has developed several (more are under construction) templates, methodology guidelines, design aids and tools that can save systems designers and practitioners a lot of time during project planning. You can customize these templates to your own environment in a fraction of a time than it would take you to build them from scratch. Some of these templates are ready, some are under final development and will be available during the next few months.
Over the last 20 years of the wireless industry, little attention has been paid to the return on investment (ROI) offered by wireless and mobile solutions. Justifying wireless voice, messaging or data services has not been a priority for a variety of reasons: the employee was responsible for procuring the services and expensed the cost back to the company; the employee traveled extensively and wireless communications were considered a basic necessity; or the assumption was made that the wireless solution would provide a competitive advantage and was therefore justified.
ROI is really about assessing the ongoing costs and benefits of a project. The accurate measurement of the expected costs and tangible benefits is becoming a key part of mobile solution assessment. Mobile ROI calculations are tricky and depend on the scale and scope of the mobile implementation. But in the cost-conscious economy, CFOs increasingly are forcing IT departments to carefully develop quantitative ROI models as part of their mobile business case.
When the magazine was launched, 3G implementation was still some time off and the focus was on the strategic options available to operators. Now with CDMA2000 1XRTT and UMTS networks rolling out, the magazine's preoccupations are increasingly shifting from the theoretical to the practical -3G Solutions for Operators feels like a better fit.
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the Unites States. Mobile subscribers in June of this year exchanged 7.25 billion text messages across US mobile networks, up from 2.5 billion in June of last year (CTIA 2005). IVR, multimedia, gaming, mobile micro-sites and related mobile services are also experiencing rapid growth. This significant growth in demand has not been missed by US commercial enterprises. With text messaging alone expected to generate $4.6 billion in revenue in 2006 (CTIA 2005), numerous large and small product, content, and services companies are turning to the mobile channel to engage their audience. Of the 193 million mobile subscribers in the United States, nearly 95% of active mobile phones support text messaging and 62% of subscribers use it (CTIA 2005). The advent of the era of mobile marketing in the US has arrived.
The recent hype over new technologies and the subsequent crash of technology and telecommunications stocks have made many companies cautious about investing in new technologies. Amidst this uncertainty, it is difficult to lose sight of the fact that there are more than 1.2 billion mobile device users in the world, and that this number is growing rapidly in spite of the current state of world economies and the slowdown in technology absorption. In fact, wireless has been one of the most quickly adopted technologies in the world, beating even the rate of adoption of the Internet by several times.
You lost another contract because your competitor's service reps are more productive. Why? They can access customer information on-site, wirelessly. Your crew lost an entire day because you couldn't approve changes to the drawings. Why? You couldn't download the documents remotely.
This paper presents a framework for evaluating the business value of mobile technology in the context of process transformation. It is argued that evaluating mobile applications must be done in that context. The proposed framework provides a starting point for companies to evaluate technology investment decisions in the context of enabling the enterprise for the next generation eBusiness practices.
Enterprise mobility is one of the most passionate issues for IS organizations and users. Rarely do new technologies stir so many emotions and opinions from the business and technical sides of a company. Users looking for more efficiency and increased productivity feel justified in experimenting with new mobile and wireless technologies, and are constantly pushing the limit on what is acceptable in an enterprise. Many of these technologies are readily available for purchase in computer and electronics stores, and are self-installable. This method of adoption allows mobile and wireless technologies to find a "back door" into the enterprise. Cellular phones, notebooks, personal digital assistants (PDAs) and Wi-Fi technology were all introduced into an enterprise by an early adopter - usually a "road warrior" or mobile worker, rather than by the IS department. The IS organization has to step up to accept these new, maturing technologies, providing support and much-needed management. Otherwise, worker productivity will be affected, as well as more important things such as cost, standardization and security.
In recent years, many of the barriers to adding real-time mobility to business processes have been removed: more security features are available, networks are increasingly robust, and mobile devices are both full-featured and driven by industry standards. At the same time, the market is poised for mass adoption. The key to adding real-time wireless mobility is not killer apps, but rather killer business processes. It is in key business processes that mobile applications create fundamental value. This may be soft value, such as improved customer satisfaction, or it may be quantifiable value, such as increased revenue or reduced costs. Either way, a number of leading businesses are demonstrating that mobilizing processes can generate measurable, provable returns. Going mobile is also a powerful way for a company to gain competitive advantage. Many of yesterday's early adopters have become today's feared market leaders, as they use mobility to build capabilities that further separate themselves from those that have been slow to the game. Companies that put off adopting mobile applications risk seeing the gap between them and the dominant players in their markets become virtually insurmountable. Accenture and Cingular reviewed more than 40 production deployments of real-time wireless technology and interviewed executives at 25 companies about their experiences with wireless solutions. We then identified and prioritized the top business processes for mobile implementation, and examined mobility's total cost of ownership (including both hard and soft benefits). The findings of our study were validated in roundtable discussions with Cingular Wireless and Accenture's customers and alliance members.
For many people in the world, communication facilities are unreliable, slow and costly. The use of wireless technology is one way in which this situation could be transformed. So why are some governments restricting its wider use?
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