INICIO

SOBRE LUCASTRAINING

Misión

Metodología

Personal Directivo

Contacto

CURSOS

Business Game

Sistemas de Información

mobile-Business

Dirección de Proyectos

Innovación

Marketing / Ventas

Cuadro de Mando Integral

Servicios Profesionales

LECTURAS RECOMENDADAS

DOCUMENTOS

HERRAMIENTAS

ENLACES

BUSINESS GAME

Equipos Ganadores

Recomendamos los libros siguientes como lectura complementaria para ampliar los contenidos incluidos en la documentación de los cursos.

Muchos de los títulos que recomendamos - los que incluyen la imagen de su portada o un enlace activo - pueden adquirirse online gracias a nuestra asociación  con conocidas librerías en Internet.

Alesso, H. Peter & Smith, Craig F.: "The Intelligent Wireless Web". Addison-Wesley Pub Co, 2001

Bayne, Kim: "Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users". Wiley, 2002

Brans, Patrick: "Mobilize Your Enterprise: Achieving Competitive Advantage Through Wireless Technology". Prentice Hall PTR, 2002

Deans, Candance: "E-Commerce and M-Commerce Technologies: Innovation Through Communities of Practice". IRM Press, 2004

Easton, Jaclyn: "Going Wireless: Transform Your Business with Mobile Technology". HarperBusiness, 2002

Evan, Nicholas: "Business Agility: Strategies For Gaining Competitive Advantage Through Mobile Business Solutions". Financial Times Prentice Hall, 2001

Haig, Matt: "Mobile Marketing: The Message Revolution". Kogan Page Ltd, 2002

Kalakota, R.: "m-Business. The Race to Mobility". McGraw-Hill, 2002

Karlson, Bo; Bria, Aurelia; Lind, Jonas; Lönnqvist; Norlin, Cristian: "Wireless Foresight : Scenarios of the Mobile World in 2015". John Wiley & Sons, 2003

Kornak, Adam; Teutloff, Jorn; Welin-Berger, Michael: "Enterprise Guide to Gaining Business Value from Mobile Technologies". Wiley, 2004  

Lamont, Douglas: "The Age of M-Commerce: Conquering the Wireless World". Capstone, 2001

Ligthman, Alex: "Brave New Unwired World". John Wiley & Sons, 2002

Lim, Ee-Peng & Siau, Keng: "Advances in Mobile Commerce Technologies". Idea Group Publishing, 2003

MacKintosh, Ron; Keen, Peter G. W.; Heikkonen, M.: "The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet". Osborne McGraw-Hill, 2001

May, Paul & Orchard, David (Editor): "Mobile Commerce". Cambridge University Press, 2001

Mariga, Julie R.: "Managing E-Commerce and Mobile Computing Technologies". IRM Press, 2003

Paavilainen, Jouni: "Mobile Business Strategies: Understanding the Technologies and Opportunities". Addison-Wesley Pub Co, 2002

Sadeh, Norman: "M-Commerce: Technologies, Services, and Business Models". Wiley, 2002

Shi, Nansi: "Wireless Communications and Mobile Commerce". Idea Group Publishing, 2003

Shi, Nansi: "Mobile Commerce Applications". Idea Group Publishing, 2004

Steinbock, Dan: "Wireless Horizon". American Management Association, 2002

m-Business:   Curso   Documentos   Herramientas   Enlaces 

OTROS CURSOS